Drink from the tap!
A school project with Greenpeace
The theme for this project is to promote a Greenpeace campaign by designing a small snack that could be distributed in a big event.
The campaign Greenpeace wants to promote is to ‘have more people drink water from the tap instead of buying water in a plastic bottle.’ Greenpeace will distribute small, designed chocolates to the audience at an event to spread the message. The given location for me to promote the idea is at the Game Fair.
Client:
Greenpeace
Greenpeace is a non-governmental environmental organization with offices in over 39 countries and an international coordinating body in Amsterdam, the Netherlands.
Greenpeace states its goal is to “ensure the ability of the Earth to nurture life in all its diversity and focuses its campaigning on worldwide issues such as climate change, deforestation, overfishing, commercial whaling, genetic engineering, and anti-nuclear issues.
Location: Game Fair
Game Fair is an event for game enthusiast, famous developer, and large companies like Sony, Microsoft and Nintendo to announce new gaming products and to show their gaming ability. The biggest game fairs of 2019 are taking place in Australia, US, Sweden and Germany.
Each of these game fairs attract more than 30,000 audiences every year. As crazy as the number many sound, Gamescom had their ten year anniversary where they have had more than 370,000 visitors.
Source
https://culturedvultures.com/biggest-gaming-conventions-2019/
Sketch
For the initial sketches of the chocolate design, I wanted to focus on the alphabet ‘G’
as it’s the first letter of Greenpeace and Game fair which represents both the topic and the organization well.
I’ve photoshopped an image of a tap water and a cup together to better describe the idea behind my design.
